MANGO MOOSE MEDIA


Vote For Excitement by mangomoose

For the past two months this summer Casino Rama ran a campaign encouraging you to vote “yes” or “no” to excitement. The campaign included TV, radio, and one fun and entertaining guerrilla component.

For 8 weeks over the summer two wrapped Mini Coopers drove around select events and locations to promote the campaign. Each Mini was equipped with a megaphone that encouraged passersby to vote “Yes” or “No” to excitement.

To accompany the guerrilla campaign there was also a one day street team component during a Blue Jays game. A total of 13 street team reps along with the “Yes” and “No” guys took over the Rogers Centre. With “Yes” and “No” buttons in hand, they encouraged fans to vote for excitement at one of the nearby booths.

The end result? You voted “yes” to excitement! Check out the video here.

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