Levi’s Poster Sniping & Clothesline by mangomoose
August 28, 2008, 4:45 pm
Filed under: • Custom Media, • Postering & Poster Sniping

DraftFCB, Levi’s and Mango Moose Media put their minds together to create a unique campaign Levi’s “501 Live Unbuttoned and Unplugged”. This campaign garnered the attention of downtown city dwellers. We did an intensive poster sniping campaign to encourage consumers to visit Levi’s stores to win a chance to see Finger Eleven live in an acoustic concert.

Installations of hanging clotheslines of jeans were also set up around high traffic areas of the city. The kick is that pedestrians were able to get there hands on a fresh new pair of jeans just from snatching them off the clothesline. In less than an hour the jeans we put up disappeared from every location.


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