Malibu Rum
Client: Malibu Rum
Media: Postering / Chalk Stenciling
Details: Poster sniping, the use of 11″x17″ posters makes a high-impact, repeated impression at street level and can be targeted to a specific area such as Toronto’s Entertainment District.
But posters were only part of the brand awareness campaign executed over the summer for Malibu Rum. Targeting adults of legal drinking age to 29 years, it’s focusing on the Ontario, BC and Alberta markets. We plastered 36,000 poster snipings, as well as 7,500 larger (24″x36″) construction board posters, in Vancouver, Edmonton, Calgary and Toronto. Additionally, 80 chalk stencils festooned Toronto sidewalks.
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