Daily Bread’s ‘”Hungry City: Make Your Mark” by mangomoose

Client: Daily Bread
Media: Street Teams / Postering / Chalk Stenciling

Details: A promotion team of 12 handed out brochures throughout the downtown Toronto core, raising awareness of hunger and poverty in the city. “Hungry City: Make Your Mark” was illustrated with chalk stenciling throughout all of downtown as well as 4,000 poster snipings being displayed. The campaign continued to raise awareness over 4 weeks.

Extra Mileage: The Daily Bread received 10,245 new sign ons as a result of this initiative.

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