MANGO MOOSE MEDIA

Client: Labatts

Media: Truck Advertising

Details: When Labatts wanted to re-launch their Labatt 50 brand of beer they chose an integrated media strategy that consisted of billboards, television, and Truck Side Advertising. The campaign plastered ads on 20 delivery trucks in the Ontario market with a focus on the GTA region.

Extra Mileage: The MangoMoose account team arranged for the Labatt 50 vehicles to be at various sporting events (Maple Leaf and Blue Jay games) as well as had them parked during long-weekends at plazas with Beer stores and major shopping malls.

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