MANGO MOOSE MEDIA

Lost ape found in Toronto’s financial district

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Due to devastating effects of the bushmeat trade, our closest living relative, the bonobo, is almost lost forever.  The World Society for the Protection of Animals (WSPA) aims to raise awareness of this preventable tragedy through an attention grabbing education campaign launching on June 29 in Toronto.

A costumed “mother ape” roaming the streets of Toronto’s financial district looking for her missing baby will kick-off WSPA’s campaign.  The month-long initiative will also feature a take on the “lost dog” flyers, with posters up around the city aimed at raising awareness of the plight of bonobos, as well as bears (tortured as part of brutal bear baiting events) and whales (thousands hunted and killed every year).

“The extinction of the bonobo is a very real possibility in our lifetime; we want to draw attention to this fact and to the needless suffering endured by bears and whales around the world.  People need to know what is happening and how they can stop it” says WSPA Canada’s Executive Director, Josey Kitson.

To take action visit WSPA’s website at and text WSPA to 30333 to donate $5.

Join the World Society for the Protection of Animals (and our mother ape) on June 29^th 2011, 11:30am to 4:30 pm at the  northwest corner of King St. & Bay St. for the start of the campaign.

This will be a great photo/video opportunity.

For more information contact Elizabeth Sharpe, Communications Manager, WSPA Canada at

416-369-0044 x111, cell: 647-268-8122, sharpe@wspa.ca or visit www.wspa.ca/lost

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The World Society for the Protection of Animals

For 30 years, the World Society for the Protection of Animals (WSPA) has been working to end animal suffering and cruelty.  WSPA’s presence in more than 160 countries is a testament to our commitment to creating a world where animal welfare matters and to ending animal cruelty for good. We bring about change at both grassroots and governmental levels and we support and develop high-profile campaigns, scientifically-backed projects and innovative education initiatives.  With our partners, governments and international agencies, WSPA also provides relief to animals affected by disasters.

Mango Moose Media

Mango Moose Media handled the execution and creation of the experiential marketing element of the campaign and the initiative will run for one week starting on Wednesday June 29th, 2011. It will be supported by a poster campaign in downtown Toronto.

Note for Editors:

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For more information on the educational campaign and full versions of all three posters (available in PDF format) visit  www.wspa.ca/lost

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