Client: Warner Bros. Music (Madonna)
Media: Media Vehicle
Details: A Madonna clad stretched limo tours Toronto for two weeks.
Extra Mileage: We cruised the limo through the entertainment districts, reaching 140,000 club-
goers per week.
Mango Moose Media does it again with the launch of Newfoundland and Labrador Tourism’s “Get Carried Away” vehicle.
This natural gas vehicle has been cruising the core of Toronto offering passengers relief from the heat. Newfoundland’s Target Marketing & Communications is credited with the design and concept of this decked out taxi. The roomy Crown Victoria is decked out with an interior that promotes the comfort and hospitality of Newfoundland and Labrador. From the handmade pillows, pebbled floors, cool filtered fresh air and a knowledgeable driver, the essence of Newfoundland and Labrador is revered by passengers. The 15 minute long free ride allows passengers to take advantage of the touch screen footage of the province and access maps and tour guides from the province. We’re just offering Torontonians some Newfoundland hospitality!
Be sure to check out all the buzz:
(Video)
TheStar.com – A cool pick-me-up
CityNews – Free Cab Rides Offered In Newfoundland Tourism Stunt
(Audio)
CBC Radio Interview with Melanie Mooney
(Articles)
CTV.ca- Fresh air and Newfoundland charm in a Toronto taxi
The Canadian Press- N.L. tourism taxi aims to get Toronto ‘Carried Away’ with mobile campaign
Metro News – Taste of Newfoundland
Progress Media – People in Downtown Toronto get carried away by Newfoundland Labrador
Media In Canada – Need a Lift?
About Mango Moose Media:
Mango Moose Media is the leading provider of alternative and guerrilla advertising. They put ads on everything from pizza boxes to people. Operating since 2001 and headquartered in Mississauga the company offers its services nationally. Products can be viewed online at www.MangoMoose.ca
Contacts:
Raymond Wali 647.258.1644 ext.101
raywali@mangomoose.ca
www.MangoMoose.ca
